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The AMA Diversity Leadership Scholarship recognizes underrepresented students who demonstrate leadership in their chapter activities or other areas of their lives. Applicants must be an AMA student member or part of an active AMA collegiate chapter. Their activities on and off campus must demonstrate leadership" qualities such as they are an AMA student leader in terms of their role in leading chapter activities, initiatives, events, projects, or other aspects of your collegiate programming; and/or they have leadership accomplishments in other areas of their life outside of their AMA collegiate chapter. A letter of recommendation from the applicant's AMA chapter Faculty Advisor is required. Applicants may submit an essay or a video statement. Please visit the scholarship's website or contact the American Marketing Association Foundation for more information.